We all know the feeling. You’re scrolling or watching, and suddenly an ad appears. But instead of immediately skipping it, you find yourself watching all the way through. Maybe you even chuckle or pause to think about the product. What is it about some ads that actually pull us in and make us want to buy?
Humor and Relatability Go a Long Way
A big part of what makes an ad memorable is humor. Funny ads grab our attention and make the experience enjoyable rather than annoying. When we laugh at an ad, it breaks down our guard and makes the message stick. For example, some brands use humor to connect with their audience in unexpected ways. Dr. Squatch’s ad campaign strategy is a great example. It leans into humor and everyday situations to make soap feel interesting and relevant, which is unusual for a product that is usually pretty basic.
Relatable ads also make a difference. When we see scenarios that mirror our own lives, the product becomes more than just something to buy. It feels like a helpful solution or even a little reward for ourselves. Ads that show real-life problems or funny struggles grab our attention because they feel honest.
Storytelling Creates a Connection
Another reason some ads work so well is storytelling. People love stories because they help us understand and relate to new ideas. Ads that tell a short story—whether it’s silly, emotional, or surprising—can make the product memorable. Instead of just hearing about a product’s features, we get a glimpse into how it fits into life.
Think about the last ad you liked or remembered. Chances are, it had a clear story. Whether it was a quick funny skit, a touching moment, or a clever twist, that narrative made you care. Storytelling turns a product from just another item on the shelf into something meaningful.
Clear and Simple Messaging
In today’s fast-paced world, ads only have a few seconds to grab us. That means the best ads keep their message clear and simple. They focus on one main idea and deliver it quickly. If an ad tries to do too much or gets confusing, we lose interest fast.
Strong visuals and good pacing also help. Bright colors, clear shots of the product, and tight editing keep our eyes glued. But more than just looking good, the ad has to make it obvious what the product is and why it matters. When everything is easy to understand, we’re more likely to pay attention.
Authenticity Matters
People are getting smarter about advertising and can tell when a message feels fake or forced. Authenticity in ads creates trust. When a brand shows personality and doesn’t try to be perfect, it’s easier to relate to them. Sometimes this means showing a bit of awkwardness or humor that feels natural.
Reviews or testimonials that sound genuine also help. If it feels like someone is just reading a script, it doesn’t stick. But when someone shares real thoughts, even with small imperfections, it feels more trustworthy.
Timing and Audience Awareness
Even the best ad won’t work if it shows up at the wrong time. Ads that reach people when they are already thinking about a product or solution have a better chance of landing. For example, an ad about fitness gear will be more effective if seen by someone already interested in working out.
Advertisers often study their audience to figure out when and where to show ads for the most impact. Catching someone at the right moment can turn casual interest into a purchase.
Ads That Don’t Feel Like Ads
The most successful ads often don’t feel like ads. Instead of pushing hard to sell, they entertain or add value. When we enjoy watching an ad, we don’t feel annoyed. This makes us more open to the product.
In a world full of ads everywhere, the ones that stand out are the ones that speak to us personally. They’re funny, clear, and real. They tell stories we recognize. And because of that, they actually make us want to buy the product.
